Weekly publication
Two parish bulletins
Two four-page issues every week, for St. Andrew in Yellville and Mary Mother of God in Harrison. More than 120 issues. Never late.
I design both parishes' bulletins every week, from the copy they send to the file the office prints. The marks are theirs. The brand guides, the layout and the ad space are mine.
01. The problem.
Mary Mother of God's bulletin was six pages of Word, plus whatever posters came in that week, shrunk to fit. Every element had a different weight. Pictures sat in corners, photos were stretched to fit, and the ads had been printed and scanned back in. St. Andrew's needed the same fix at a smaller scale.
02. What I built.
A brand guide for each parish, built around the mark it already had. The marks are theirs; the type, colour and layout are mine. Each issue is four pages on a three-column grid, with a fixed place for the Mass times, the contacts and the ministries. The ad partners trusted me to rebuild every ad, so the back page is a designed ad space with three sizes to sell. Posters for parish events come out of the same system.
03. How it runs.
Copy arrives Tuesday. By Wednesday both issues are out, as a screen PDF and a print spread. Every issue is new: the week's art, a new reflection, the events, the schedule. What holds is the system underneath, so every week reads like the same publication and never like a new document.
