Brand and social system
Fifty One Fifty
One designer for a B2B marketing group, for one year: the visual identity, the print kit, and a social system the team could refill.
I was the one designer at Fifty One Fifty for a year. Everything visual came across my desk: the identity, the social system, the print kit, the mascot.
01. The brief.
A marketing group with no designer needed to look like one that had one: a consistent feed, a print kit for sales, and a brand that could take a new sub-brand without a redesign.
02. What I built.
The visual identity: logo, colour, type and the brand guidelines, with the orange variant the client asked for and the Digital Bridge sub-brand mark. Three social series, each a template the team could refill: quote cards on duotone photos, a "Culture First" series in lit script, and a set that explains digital transformation one card at a time. Twenty-five blog banners, an eBook, two white papers, two pitch decks, five case studies and the interface elements for the product. Ricky the Rhino, the mascot, from pencil sketch to Illustrator, at the whole team's request. Business-card concepts for sales.
03. What is here.
The social system, the marks, the mascot and the cards. The white papers, decks and case studies were mine as well; I no longer have the files.
