Social content system // 2021 to 2022
Fifty One Fifty
One designer for a B2B marketing group, for one year: brand, print, and a social system the team could refill.
The brief. A marketing group with no designer needed to look like one that had one: a consistent feed, a print kit for sales, and a brand that could take a new sub-brand without a redesign.
What I built. Three social series, each a template the team could refill: quote cards on duotone photos, a "Culture First" series in lit script, and a set that explains digital transformation one card at a time. Also a logo family with the orange variant the client asked for, the Digital Bridge sub-brand mark, a mascot for the lighter posts, and business-card concepts for sales.
What happened next. The series ran on the company's channels all year. The print pieces from that year (white papers, brochures, infographics) were mine too. They are not here because I no longer have the files.
