Identity system // 2026
SV Music
My music identity: a rose in a cracked vase, four colourways, a type pair, and guidelines that hold it together across releases.
RoleDesigner
Year2026
ToolsIllustrator
DeliverableLogo family, palette, type, guidelines
The brief. Release artwork, social profiles and a site all had to read as one artist without repeating one image.
What I built. A logo family (the mark alone, with the name, with the name and "Music") in black, blue, red and silver. A palette of four. Greycliff for headings, Lora for text. A three-page guideline with a mood board. The "For Peter" release artwork.