Identity system // 2026

SV Music

My music identity: a rose in a cracked vase, four colourways, a type pair, and guidelines that hold it together across releases.

RoleDesigner
Year2026
ToolsIllustrator
DeliverableLogo family, palette, type, guidelines

The brief. Release artwork, social profiles and a site all had to read as one artist without repeating one image.

What I built. A logo family (the mark alone, with the name, with the name and "Music") in black, blue, red and silver. A palette of four. Greycliff for headings, Lora for text. A three-page guideline with a mood board. The "For Peter" release artwork.

SV Music, guidelines page 1, logo family, 2026
SV Music, guidelines page 2, colour and type, 2026 SV Music, guidelines page 3, mood, 2026
SV Music, For Peter release artwork, 2026
SV Music, lockup in blue, 2026 SV Music, lockup in red, 2026