Identity and merch // 2021 to 2022

A Defense for Catholicism

A personal project: a mark, its colourways, merch, and a carousel that explains one idea at a time.

RoleEverything
Dates2021 to 2022
ToolsIllustrator, Photoshop
DeliverableMark, three colourways, merch mockups, carousel template

The brief. An apologetics account needed to feel considered, not shouted. One mark, a quiet blue and gold, and a carousel that could carry a quotation with its source.

What I built. The shield mark in black, dark blue and gold. Quotation-mark devices for pull quotes. A five-slide carousel template. The mark on caps, a mug, a T-shirt and stationery.

A Defense for Catholicism, stationery mockup, 2022
A Defense for Catholicism, mug mockup, 2022 A Defense for Catholicism, caps mockup, 2022
A Defense for Catholicism, T-shirt mockup, 2022

Mockups: stock templates carrying the mark; nothing here was manufactured.

A Defense for Catholicism, carousel slide 1, Tradition and Scripture, 2021 A Defense for Catholicism, carousel slide 2, 2021 A Defense for Catholicism, carousel slide 3, 2021
A Defense for Catholicism, mark in black, 2022 A Defense for Catholicism, mark in dark blue, 2022 A Defense for Catholicism, mark in gold, 2022